For those of us who send unsolicited emails and wonder or have been accused of sending SPAM, here’s 7 ways to ensure your are NOT sending spam.
There are more details in a post I did on LinkedIn here: linkd.in/1GcWUPr
tl;dr below
- Don’t use false or misleading contact info
- Don’t use deceptive subject lines
- If your email is an ad, then label it as such
- Tell the recipient your address
- Give recipients a way to opt out
- Honor opt outs
- Monitor what others are doing on your behalf
For more info, check out this PDF from the FTC and this one from the Canadian government. Now, go find some emails and start a campaign with Replyify!
ps – here’s the ultimate list of spam trigger words to avoid your cold email’s landing in spam. This post will help with the deliverability of your emails too.
| 100% free | 100% Satisfied | 4U |
| Access | Accordingly | Act Now |
| Addresses on CD | Affordable | All natural |
| Amazing stuff | Apply now | Apply Online |
| Avoid bankruptcy | Bargain | Be amazed |
| Best price | Beverage | Big bucks |
| Billion | Billion dollars | Bonus |
| Buy | Buy direct | Buying judgments |
| Call now | Calling creditors | Can’t live without |
| Cards accepted | Cash | Cash bonus |
| Cell phone cancer scam | Cents on the dollar | Certified |
| Check or money order | Claims | Claims not to be selling anything |
| Click | Click below | Click here |
| Compare | Compare rates | Compete for your business |
| Consolidate your debt | Copy accurately | Copy DVDs |
| Credit card offers | Cures | Cures baldness |
| Diagnostics | Dig up dirt on friends | Direct email |
| Don’t delete | Don’t hesitate | Dormant |
| Drastically reduced | Earn | Earn $ |
| Eliminate bad credit | Eliminate debt | Email harvest |
| Expire | Explode your business | Extra |
| Fantastic | Fantastic deal | Fast cash |
| For free | For instant access | For just $ (some amount) |
| Form | Free | Free access |
| Free gift | Free grant money | Free hosting |
| Free investment | Free leads | Free membership |
| Free priority mail | Free quote | Free sample |
| Friend | Full refund | Get |
| Get started now | Gift certificate | Give it away |
| Guarantee | Guaranteed | Have you been turned down? |
| Hidden assets | Hidden charges | Home |
| Human growth hormone | If only it were that easy | Important information regarding |
| Increase sales | Increase traffic | Increase your sales |
| Instant | Insurance | Insurance |
| Investment decision | It’s effective | Join millions |
| Leave | Legal | Life |
| limited time | Limited time offer | Limited time only |
| Lose weight | Lose weight spam | Lower interest rates |
| Lowest Price | Luxury | Luxury car |
| Make money | Marketing | Marketing solutions |
| Meet singles | Member | Member stuff |
| Million dollars | Miracle | MLM |
| Month trial offer | More Internet Traffic | Mortgage |
| Never | New customers only | New domain extensions |
| No claim forms | No cost | No credit check |
| No gimmick | No hidden | No hidden Costs |
| No medical exams | No middleman | No obligation |
| No strings attached | No-obligation | Not intended |
| Now only | Obligation | Offshore |
| One hundred percent free | One hundred percent guaranteed | One time |
| Online marketing | Online pharmacy | Only |
| Opt in | Order | Order now |
| Outstanding values | Passwords | Pennies a day |
| Phone | Please read | Potential earnings |
| Print form signature | Print out and fax | Priority mail |
| Profits | Promise | Promise you |
| Rates | Real thing | Refinance |
| Removal instructions | Remove | Removes wrinkles |
| Reverses | Reverses aging | Risk free |
| Safeguard notice | Sale | Sample |
| Save big money | Save up to | Score |
| Section 301 | See for yourself | Sent in compliance |
| Shopper | Shopping spree | Sign up free today |
| Special promotion | Stainless steel | Stock alert |
| Stop snoring | Strong buy | Stuff on sale |
| Success | Supplies | Supplies are limited |
| Talks about prizes | Teen | Tells you it’s an ad |
| The following form | They keep your money — no refund! | They’re just giving it away |
| This won’t last | Thousands | Time limited |
| University diplomas | Unlimited | Unsecured credit |
| Urgent | US dollars | Vacation |
| Vicodin | Visit our website | Wants credit card |
| Web traffic | Weekend getaway | Weight |
| While supplies last | While you sleep | Who really wins? |
| Win | Winner | Winning |
| You are a winner! | You have been selected | Your income |
– Ryan O’Donnell