11 Email Workflows You Should Be Using in Your Marketing Automation

Guest Post Author Gloria Kopp is a digital marketer and an e-learning consultant at Boomessays service. She is also a contributing expert at Template Monster, HuffingtonPost, Paper Fellows, etc. Besides, Gloria writer her Studydemic educational blog where she shares writing samples, tips and guides.

If you’ve got a substantial email list, there’s no sense in just sitting on it, letting it stagnate. Make the most of each and every contact on that list, through your targeted email workflows in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones.

There are endless ways to target your email marketing automation, but here are some of the most effective ones you need to start using, so you can utilize your contacts to their fullest potential.

Blog Subscriber Workflow

If someone is interested in reading your blog, it’s safe to assume they are fairly interested in the topic you’re discussing. So, they will likely be receptive to receiving a welcome message and information from you when they subscribe to your blog. In your welcome message, you can give them a quick introduction to yourself and an overview of your blog.

Let them know all of the great benefits they’ll now have access to, now that they’ve subscribed, and give them a heads up on great offers you’re promoting. Always remember that, when sending out workflow messages, you’ll want to keep them short and to the point.  Use Easy Word Count to keep count of how long your messages are running, so you aren’t overwhelming recipients with long, drawn-out messages.

Topic Workflows

Depending on what your customers and website visitors are demonstrating interest in, you can target and trigger specific email messages to be sent out to them. If you’re in the gardening business, you may sell seeds, tools, fertilizers, and more. If your customers are buying seeds, you could trigger a workflow to send them helpful messages about successfully growing their seeds. For those looking through your gardening tool selection, you could send them information about maintaining their tools or helpful reviews about the available selection. These workflows could be triggered by the pages being viewed or a downloadable offer, such as a free ebook.

Business Development Outreach

Your clients may not be beating down your door asking you to take their money.  Sometimes you need to proactively contact prospective clients.  The most simple way to create a steady flow of new leads is to use a cold email automation system, like Replyify, to schedule sequence of emails designed to encourage your prospect to reply and book a meeting.

Cold email isn’t only built for sales.  Maybe you have a great blog post and you’d like to pitch it to a high traffic, relevant blog to generate SEO.  Been a guest on a podcast lately or had a nice write up in the news?  When you automate your cold email campaigns, you can create new opportunities without having to remember to follow-up or write every email one by one from your inbox.


New Customer Workflow

Not all of your visitors will become customers, but when they do, make sure you recognize that transition with a warm welcoming message. You’ll get a positive start to your relationship, while staying engaged with them and increasing your chances of turning them into repeat customers.

If the product or service they’ve purchased requires some information or training for them to properly use it, this is the perfect opportunity to provide them with that information. It’s also a great way to nip problems before they even happen. For instance, if you’ve noticed a number of customers all calling with the same concerns, you can provide new customers with information ahead of time, so they don’t run into those same problems.

Instill the highest level of confidence if your new customers that they’ve made the right decision, by sending them a message that has been properly edited and error-free. Academized or Essayroo are great resources for finding a professional editor to check your messaging before you distribute it.

Engaged Contact Workflow

Individuals who are continually access your information have demonstrated a high level of interest in what you’ve got to offer. Leverage this interest by targeting an email workflow to those contacts who are highly engaged. These are the individuals – whether they’re customers or not – who are most likely to share the information you’re providing them with, since they’ve already shown how much they are interested in it.

But, if you’re expecting them to share the information you’re giving them, it’s got to be informative, engaging and impeccably written. Utilize a professional copywriter from Australian Help or Ukwritings to put together workflow messages that recipients will want to share.

Lead Nurturing Workflow

Sometimes it can take a little bit of time for a prospective customer to become a paying customer. They may want to read through information, download ebooks and watch videos before they’re ready to commit to their purchase. If you’re selling nutritional supplements, and you’ve got someone who has been reading up on protein shakes, has downloaded a nutritional ebook and watched related videos on your website, you can trigger a middle-of-the-funnel workflow.

Perhaps they aren’t ready to go fully and completely through the funnel of purchasing quite yet, but they may be ready to try out a free sample of your best-selling protein shake. Always ensure that your messaging is being sent out flawlessly, with the help of a real, live proofreader at Resumention or EliteAssignmentHelp to catch mistakes before they’re emailed.

Re-Engagement Workflow

It can be easy to be out of mind, once you’re out of a customer’s sight. You can set workflows to trigger once your customers have been inactive for a specified length of time. Remind them that you haven’t forgotten about them, that you appreciated their past business and hope they’ll continue to use your services.

An exclusive offer is a great way to get past customers excited to purchase again. Get your past customers re-engaged with the help of Target Hero, where you can find ready to use templates and other helpful resources to assemble a highly effective workflow campaign.

Event Workflow

If you’re hosting a live event, whether it’s in person or online, you’ll want to target those who are registered with a specific email workflow. Sometimes you’ll want registrants to prepare in some way before the event takes place, or you may just want to give them an introduction to the event or a schedule of what will be taking place.

And, after the event, a follow-up with supplementary information or even a request for feedback shows that, even though the event has ended, you are still interested in keeping them informed, providing them with useful information and hearing what they have to say. If you’re providing them with resources to look at, either before or after your event, Cite It In or AcademAdvisor can help you compose perfect citations, so your registrants can easily locate the resources, and so you’ll retain your professional appearance with a well-written citation.

Abandoned Shopping Cart Workflow

It often happens that a customer will add items to their shopping cart, then abandon the cart before finalizing their purchase. Sometimes they are unsure and hesitant about committing to the purchase, sometimes they are simply distracted by something else. Either way, a reminder that they’ve started shopping but haven’t finished is a helpful way to get them to open that shopping cart back up again. Sometimes it’s quite effective to offer a special discount in order for them to complete the transaction.

Upsell Workflow

It’s always recommended that you stay in contact with your customers, so you can convert them into repeat and regular purchasers. If you offer a variety of products or services, you have the opportunity to offer and get them to try out different things.

A customer who purchased a coffee table may also be interested in other furnishings for their living room – a workflow that offers incentives for them to next purchase a rug for under that coffee table, matching end tables, lamps or even a sofa may be of interest to them. Get all the help you need with writing your upsell workflow messages from State of Writing or Write my essay, where you’ll find a comprehensive list of writing resources to help you put together the most effective and well-written messages.

Customer Success Workflow

Those customers who are highly satisfied with what they’ve received from you are generally all too happy to share that information with others. Customer success metrics can give you details about those who could potentially be interested in providing you with information you can use as a success story.

Alternately, for those customers who have not fully utilized the product or service they purchased could benefit from a triggered workflow that provides them with more details about how to get the most from their purchase. And, ensure that no matter what platform or device your customers are receiving your message on, they’ll be able to access it easily, with some help from Litmus.

Upcoming Purchase Reminder Workflow

If you’re in the business of selling a perishable product that needs to be regularly replenished, it’s a good idea to send out a reminder workflow to customers before they’re due to restock their supply.

A customer who has purchased a three-month supply of vitamins may want a reminder that it’s time to re-order so they’ll have their next order in their hands before their supply runs out. Set up your workflow in Mail Jet and accelerate your business, while taking control of your email strategy.

Don’t let your contact database just sit there unused. Make the most of this incredible resource at your fingertips by created targeted email workflows and using marketing automation to create new and interested customers, stay in touch with past purchasers and upsell satisfied clients.

There are endless ways to creatively segment and target your customer database, but the most important factor is that you are actively engaged in this practice.

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