We’ve been working on SellHack for a few months now. Ever since getting picked up by in the tech blogosphere here and here, our inboxes were flooded with emails from supporters and a few detractors. We soon discovered that the subject matter for the inbound emails fell into one of three categories: 1) ‘this is awesome, keep up the good work!’ 2) ‘how do I get an account?’ 3) ‘please delete my information’.
We committed to responding to each and every email within 24 hours, which proved to be more overwhelming than we ever expected. My total email word count that dat was ~40,000 and I type ~50 words per minute. Using back of the envelope math, these replies would have taken 13 hours of nonstop typing and that’s not including the time it would have taken to read the email.
Fortunately, we had Yesware in our toolkit. For those not familiar with the company, Yesware is an email productivity platform that helps salespeople work more effectively, right from their inbox. The product is intuitive and there were 4 specific features that rock!
- Reporting & Real Time Notifications
- Send Later
1) Templates rock because they save you time.
Leveraging Yesware templates saved us a ton of time in conveying the core messages with a couple of keystrokes by crafting templates for each topic. Yesware templates, built for speed and flexibility, enabled us to start with an email foundation that could be customized as needed effectively cutting the reply time by 80%.
2) Reporting & Real Time Notifications rock because you’ve never had this degree of transparency.
Once that fateful day in late March passed, we were able to log into Yesware reporting to understand which categories the emails fell into. 35% of the emails were in support of the product we were building, 60% were inquiries on how to get an account and the remaining 5% were folks spooked by the coverage and asking for their accounts to be deleted. We made sure to set tracking on each email we sent back to this remaining 5% and when we received confirmation that they opened the message, we immediately followed up with a phone call. (pro tip: with Yesware, you can see what device a person opens the message on. If it’s a phone and they are reading your email…CALL THEM NOW!) The 5% of folks who wanted their account cancelled or info removed were so surprised that we took the time to reply directly and call them that we were able to save most of them from canceling.
3) ‘Send Later’ rocks because you’ll never forget to send a follow-up email again.
Business has been steadily growing for us and we’ve had a chance to meet lots of interesting folks. Timing is not always right for companies or people that we speak with, and just today I was asked to follow up with a prospect in mid-August. With Yesware, it’s easy to manage follow-ups without ever leaving gmail. Before Yesware, I would create a new calendar event on the given day and time to follow-up. This was messy and often created calendar conflicts with setting meetings and the events were easily overlooked. Now, as soon as a customer or prospect asks me to follow-up within a certain time frame, I compose the follow-up email and schedule to send on the right day and right time in the future leveraging the ‘Send Later’ option.
4) Reminders rock because without them, you are not as organized as you could be.
Reminders are another really useful feature. We’re a startup without the luxury of a back office, and customers have all sorts of special needs including custom invoices, reports or account tracking. Our business is SaaS and each customer has their own rolling monthly usage cycle, so due dates for some of these special asks can vary. Reminders is a bulletproof was to keep on top of this.
Even if you don’t have a traffic surge from trending on ProductHunt or getting mentioned on TechCrunch, Yesware’s templates, insights, reminders and ‘Send Later’ can be home brewed into a really effective business automation engine for any growing company. and insights are a great tool for managing day to day tasks. Whether it’s an automatic follow-up email to biz dev prospects, customer service inquiries and even a reply occasional person probing how our algorithm works, we have a template for that.
Note: If you are interested in trying out the product, Yesware is pleased to offer a special trial of their product, available exclusively through this post.
2 Free Months of Yesware Enterprise ($150 Value)
*Available for new users/teams only
Keep an eye out for more blog posts about hacking the sales process. We’ll be highlighting the best of the best tips, tricks, apps, services, people and more. If you don’t have SellHack installed to find hidden emails, download the free extension here.
Cheers, Ryan O’Donnell
Growth Dude at SellHack