17 7 / 2014
I get asked by lots of folks to make intros to others in my network. With more connections to nurture than physically possible, I actually enjoy making intros. Why?
- Introductions give me an opportunity to check in with a connection without sending a weak ‘just checking in’ email that wastes everyone’s time.
- Introductions give me a chance to position myself to either party as a benefactor. Unquantified reciprocity is the new quid pro quo.
- Introductions are a way to demonstrate my understanding of a potential market/opportunity/problem for the recipient solved by something the requestor is bringing to the table.
On a daily basis, my inboxes fill up, and while I try to get back to every email within 24 hours, there are some that get parked for later. Introductions can sometimes fall into this category especially when (respectfully):
- We haven’t talked in a while (or ever) and I can’t remember what it is you actually do.
- You don’t have any social capital built up with me and I don’t want to risk a losing social capital with the person you are requesting an intro to.
- I’m busy and don’t want to stop what I am doing to research you, your company, or try to remember how we actually met and what I thought of you or your company.
- Timing isn’t right. For example: if you want an intro to an investor and I’m raising money from them, your ‘new and great’ opportunity could get in the way of mine. Same is true for a biz dev deal where a partnering company only has bandwidth to engage with one or two new projects/startups in the next 3-6 months.
- This is the most selfish reason and one I wouldn’t suggest, but it can happen. Did you ever ignore or refuse an introduction that I asked for? Maybe I’ll use this as an opportunity to see if there is anyone you are connected with that I could benefit from meeting.
Depending on how well I know the person you are trying to meet, I may ask for permission to make the intro before actually making it. Save me a step, when you ask for the intro, make it forwardable.
So, how do you actually compose the best forwardable email intro? I’ve broken down the optimal structure (from my experience).
Subject Line: Intro Request: Jeff Lebowski
Intro or Introduction doesn’t really matter here, but I take into consideration the character length limitations for a mobile email client and usually go with Intro.
First Line of Email: Hi Ryan, I can’t believe it’s been two years since we sat across from each other at WeWork. I hope you, Corrie and Jack are enjoying your new home in Cleveland.
Whether I want to admit it or not, the face that you remembered personal details about my family indicates that you a) know me well b) are thorough and detail oriented and/or c) interested enough in the intro to track down the information you think may sway my judgement or time to respond. You can sweeten this intro with something like, “I have Cavs season tickets and I’d love for you to be my guest at the home opener.”
Next Line: MyCompanyName (http://mycompany.com) works with widget makers like Widget Express and Widget Emporium to automatically scan for defects. We just did something great and our new product (http://linktonewproduct) is driving some tangible metric that will agitate or excite the intro recipient.
Play to the intro recipient’s interests or motivational points:
- We work with Competitor A, Competitor B, & Competitor C.
- We’ve helped a company in this space increase some metric by x% or better yet x dollars.
- Some other tangible or vanity metric that is going to make your prospect look like a rock star for ‘discovering’ you or at least like a super connected and relevant person for someone to have brought him/her your introduction request.
I see on LinkedIn that you are connected to Jeff Lebowski, VP Operations at WidgetsRUs (http://linktosocialprofile). Would you please connect us via email?
I like asking for an email intro because, in my experience, automated intros via other ‘social networks’ tend to get lost in the shuffle, ignored, or responded to much later than email. When I get asked for intros, often they are to people I don’t know incredibly well or haven’t worked with in a while, and I may need to do a quick refresher on how I know that person. I like to include the link to the person’s network profile, so, if the person is like me and wants to do quick research, they have a link at their fingertips.
Growth at SellHack.com
Rest of Contact Info
I prefer not using ‘Thanks in Advance’ as it’s an assumptive close and runs the risk of being negatively perceived. Your personality can really be summed up in the words you choose in the sign off. I don’t read a ton into it but some folks do.
Ultimately, know who you are reaching out to for an intro and who the end recipient is. You are a person, not a robot. People buy from and invest capital in people they know like and trust (capital comes in many forms - time, money, attention).
The last intro I requested was blocked when the recipient declined an intro. It happens and I have thick skin. I also hack SellHack to get his email address, so there will be a politely persistent follow-up a few weeks from now to the gentlemen with a better approach and value proposition.
*This post has no scientific basis other than my own personal experience. Please share your tips, tricks, advice and hacks in the comments.
Ryan (& the SellHack Team)
25 6 / 2014
22 4 / 2014
So, this whole ordeal with LinkedIn may end up being a blessing in disguise. We got to meet some really interesting folks who used or want to use our technology. The legal team at LinkedIn was cordial, professional and were quick to re-activate my personal/professional member account after we complied with their requests.
Before getting shut down, our costs were growing day by day and we were going back and forth trying to sort out a pricing model so we could at least cover our costs. We spent that last few weeks focusing on what we did really well (verify emails) and how we can get the basic functionality back into the hands of people who need it to do their jobs better.
Everyone will have a free account on SellHack which has a limited number of email verification credits. We priced our service starting at effectively 2 Lattes per month to make sure that everyone had fair access to a service depending on their monthly needs.
We had to make a few changes to the workflow and I PROMISE, this is just the beginning of a much more robust product. Our API will be ready this week, so drop us an email if you want access. We have a solid product development plan, but if there is functionality you can’t live without, please let us know.
Email verification by SellHack is open for business.
01 4 / 2014
We learned a lot in the last 24 hours which calls for a more analytical retrospect. For the sake of this post I’m going to stick to bullets as there is a lot to communicate and we had more signups today than in our first 60 days combined!
- We received a C&D letter from LinkedIn on 3/31.
- This is not an April Fools hoax.
- SellHack plugin no longer works on LinkedIn pages.
- We only processed publicly visible data from LinkedIn based on your profile permissions…all of which has been deleted.
- LinkedIn stated: “No member data has been put at risk as a result of Sell Hack.”
- We are building a better product that does not conflict with LinkedIn’s TOS.
- We’ve been described as sneaky, nefarious, no good, not ‘legitimate’ amongst other references by some. We’re not. We’re dads from the midwest who like to build web and mobile products that people use.
- Recently been lauded with love (196x), awesome (87x) , ‘you guys f*cking rock’ (3x) amongst others.
- There are 300+ unanswered emails (and growing) in my inbox asking why the button isn’t working. We’ll get back to you before we sleep. Promise.
- We hit a previously record month for signups in one day!
- You are awesome!
- What else would you like to see since we’re taking a fresh look at things?
- Sell Hack Team
26 3 / 2014
27 2 / 2014
Once upon a time we took the 6 Train to Canal St. and made our way to the top floor of 154 Grand St to join 20-30 other entrepreneurs working on pre or post ‘startup accelerator’ stage companies in WeWork Labs. We joined a few months before WeWork went through a massive expansion. Jesse Middleton and Matt Shampine led the charge expanding the Labs 3-5x and taking up a new space just cross town on Varick St.
I met Scott Britton at the original Labs while he was working on Sfter before joining Single Platform. Scott was early in the game teaching Skillshare classes. My favorite was the 30+ Life Hacks where the most useful trick (imho) helped to procure a free cup of Starbucks whenever my caffeine levels were running low.
Scott went on to perfect his Biz Dev craft at Single Platform and leveraged his teaching skills to put together a great Udemy Course on Cold Emailing For Startups. There are a ton of best practices like making sure you follow-up with a cold email within 3-7 days of sending and the art of getting an internal referral. I highly recommend taking this course. SellHack wasn’t around when Scott first put this course together but it’s certainly a tool you can use along with a lot of the other email best practices to get the right message to the right person at the right time.
-The SellHack Team (follow us)
06 2 / 2014
SellHack started as an internal email finder tool for us to use when prospecting. As a sales professional, I know the value of a warm intro and the opportunity cost of a non-connect. A non-connect happens when you do nothing more but make note of a decision maker’s Social Profiles profile since you don’t have a credible mutual connection for an intro. Sure a cold Social Profile connection request could work, but what happens after you get the notification that Mr. or Mrs. prospect just accepted your request? Do you send them a message through Social Profiles? What happens if they don’t respond? How do you know if they even received the message or if it’s lost in the cluttered Social Profilesinbox? Even worse, what if your request is ignored? Either way, your leverage is gone.
There is a ton of information, a burgeoning conference scene, and many tools in the Biz Dev playbook that help with moving a prospect through the funnel, but getting to the person’s inbox is a challenge. Social Profiles specifically does not opine the email address of their members unless you are connected. Even then, my network profile observations suggest that a lot of emails listed are actually the member’s personal email address they used when registering for Social Profiles.
Think this is cool? Add SellHack to Social Profiles here.
- The SellHack Crew