We’ve been working on SellHack for a four years now. Most early stage companies don’t have the luxury of a steady flow of new clients knocking at their door ready to signup. Fortunately, we had Replyify in our toolkit.
For those not familiar with the company, Replyify is used for creating drip email campaign sequences. It’s the most efficient way for Account Executives, Sales Development, Demand Generation, Recruiters, Financial Planners, VPs and CEOs to close more deals. The product is intuitive and there were 4 specific features that rock!
- Customizable email templates sent from your inbox (no 3rd party IPs)
- Reply, Click and Open Real Tracking
- One click integration and Scheduling
- Email, Phone and Social Selling
1) Templates rock because they save you time.
Leveraging Replyify templates saved us a ton of time in conveying the core messages with a couple of keystrokes by crafting templates for each prospect segment. Replyify templates, built for speed and flexibility, enabled us to start with an email foundation that could be customized as needed effectively cutting the reply time by 80%.
We made sure to set tracking on each email we sent and when we received confirmation that they opened the message, we immediately followed up with a phone call. (pro tip: with Replyify, you can see what device a person opens the message on. If it’s a phone and they are reading your email…CALL THEM NOW!) The 5% of folks who wanted their account cancelled or info removed were so surprised that we took the time to reply directly and call them that we were able to save most of them from canceling.
3) Scheduling rocks because you’ll never forget to send a follow-up email again.
Business has been steadily growing for us and we’ve had a chance to meet lots of interesting folks. Timing is not always right for companies or people that we speak with, and just today I was asked to follow up with a prospect in mid-August. With Replyify, it’s easy to manage follow-ups without ever leaving gmail. Before Replyify, I would create a new calendar event on the given day and time to follow-up. This was messy and often created calendar conflicts with setting meetings and the events were easily overlooked. Now, as soon as a customer or prospect asks me to follow-up within a certain time frame, I compose the follow-up email and schedule to send on the right day and right time in the future leveraging the campaign sequencing option.
4) Reminders rock because without them, you are not as organized as you could be.
Reminders are another really useful feature. We’re a startup without the luxury of a back office, and customers have all sorts of special needs including custom invoices, reports or account tracking. Our business is SaaS and each customer has their own rolling monthly usage cycle, so due dates for some of these special asks can vary. Reminders is a bulletproof was to keep on top of this.
Even if you don’t have a traffic surge from trending on ProductHunt or getting mentioned on TechCrunch, Replyify’s templates, insights, reminders and email sequencing can be home brewed into a really effective business automation engine for any growing company. and insights are a great tool for managing day to day tasks. Whether it’s an automatic follow-up email to biz dev prospects, customer service inquiries and even a reply occasional person probing how our algorithm works, we have a template for that.
Note: If you are interested in trying out the product, Replyify has a special trial of their product, available exclusively through this post.
50% Off First 3 Months
*Available for new users/teams only
Keep an eye out for more blog posts about hacking the sales process. We’ll be highlighting the best of the best tips, tricks, apps, services, people and more. If you don’t have SellHack installed to find hidden emails, download the free extension here.
Cheers, Ryan O’Donnell
Growth Dude at SellHack