For those of us who send unsolicited emails and wonder or have been accused of sending SPAM, here’s 7 ways to ensure your are NOT sending spam.

There are more details in a post I did on LinkedIn here: linkd.in/1GcWUPr

tl;dr below

1. Don’t use false or misleading contact info
2. Don’t use deceptive subject lines
3. If your email is an ad, then label it as such
4. Tell the recipient your address
5. Give recipients a way to opt out
6. Honor opt outs
7. Monitor what others are doing on your behalf

For more info, check out this PDF from the FTC.  Now, go find some emails and try this out!

– Ryan O’Donnell